Microsoft now on Twitter
Jye Smith on July 2nd in News with 1 lonely comment
Through a (interesting) tweet from Howorth, seems Microsoft have now officially been tweeting for 2 hours. About time? What will they say? Seems there’s a few people listening already.
Quick Wins with Google Local Search
ian on July 1st in SEO with no comments yet :(
How to Leverage Google Maps for Easy Traffic
If you find that you’re having a hard time competing with other websites in organic listings, you might want to consider creating a Local Business Centre listing if you haven’t already done so. Natural search rankings take time and effort to achieve. It takes constant work to link build and optimise a website to achieve decent rankings. Google Maps and it’s Local Business Centre can provide quick wins if you create a well crafted listing.
Creating a Local Business Centre listing exposes your website against search terms that include a location. For example, if we typed in “sydney painters”, we’d get these results:
Read the rest of this entry »
PayPal Developer’s Day
Jye Smith on June 30th in Social Media with no comments yet :(
Becoming a certified PayPal Developer
One of our newest social media clients - PayPal Australia - is giving Australian developers the opportunity for certification. We’ve decided to support this initiative on our blog as a part of the campaign. We have a lot of developers come through the site and are keen to help out wherever possible to delivering the very best resources.
So if you’re in Brisbane, Sydney, Melbourne or Perth - PayPal Australia will be hosting a Developer Day this July. There’s no charge to attend PayPal Developer Days, but places are limited.
We’ll be following the action with the hashtag #paypaldd, and you can follow @PayPalAustralia on Twitter
Twitter: A leadership issue
Jye Smith on June 29th in Social Media with no comments yet :(
“If you don’t trust your employees to tweet freely, it’s an employee or leadership issue, not an employee Twitter policy issue.” - Zappos.com CEO -Tony
CPA Target - 5 Quick Optimisation Tips
Rattan Muttoo on June 29th in Pay Per Click (PPC) with no comments yet :(
Cost Per Acquisition: Optimising your campaign for Search Engine Marketing
I’ve noted below 5 tips which I found useful while working closely on clients over the years who are looking to achieve tight CPA targets.
1. Pause keywords with high cost and no conversions - These keywords are great to have around if you’re chasing a traffic target, but a big no-no for CPA targets
Happy Birthday
Scot Ennis on June 25th in News with no comments yet :(Congrats to the team who have delivered another exceptional year of results for our clients. We are off to celebrate later today! Andy and I wanted to publicly thank our dedicated staff, valued partners and ofcourse, our clients, for whom, delivering business results in turn makes all this possible. Cheers!
AIMIA Connect 2009
Jye Smith on June 24th in Events with no comments yet :(
AIMIA Connect 2009: Exploring Australia’s Digital Brilliance
AIMIA are putting on a one-day conference where they’ll be showcasing the best Australian digital media case studies - a must for anyone wanting to see the proof in the pudding. I’ll be attending and covering the event, so check back for updates.
10 Things Millenials Could Teach CMOs About Marketing
Jye Smith on June 23rd in Social Media with no comments yet :(
I came across not only this great image, but also this great post on youth marketing.
Google Flipper
Alex Asigno on June 19th in SEO with no comments yet :(Google have a new product in their pipeline which will soon be available in Google labs. Its code name is Flipper and it appears that it is a new visual method of ‘flipping’ through Google News.
