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The Business
CountryCars is the biggest online classifieds network for buyers and sellers in country Australia. Buyers can view up to thousands of cars for sale and connect with a massive database of potential sellers.
www.countrycars.com.au
The Solution
CountryCars needed to acquire more users who complemented its unique geographical proposition. Switched on Media increased keywords from 700 to 180,000 and matched targeted keywords to landing pages, driving up user volumes. We conducted a site audit that showed existing search engine marketing (SEM) activity had not been working hard enough. The audit included a research report about “How consumers purchase rural used cars via search”.
The Results
- Daily paid search traffic increased by five times in three weeks.
- Cost per click and cost per lead decreased by 25%.
- Search drives 60% of the website's traffic.
What they said
“The Team at Switched on Media increased our paid search traffic 4 fold within 3 weeks, reducing our CPC by 25% over the same period. I’m very impressed.”
– Roland Cage, Marketing Director |
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