The Business
We are a niche beauty retail business with stores across the country. Our ecommerce website is one of our top performing stores, plus a key ingredient in our marketing mix and CRM tool.
The Solution
The campaign objective was to drive quality traffic to the website culminating in sales for our online store. Our target was a minimum ROI of $4 for every $1 spent on the campaign.
The Results
Switched on Media gained a deep understanding of our business, the brands we stock and what challenges/competitors we are facing within the online beauty landscape before commencing the campaign. Through their testing of different creative messages, landing pages and budgetary spends, they have been able to consistently drive lower CPCs but greater sales by refining our campaigns. Not only have they been able to achieve the 4:1 ROI objective, they have often been able to exceed this, giving real impetus for us to move marketing spend from traditional channels into paid search.
What they said
Working with the team from Switched on Media has been a joy and we hope to continue our relationship with them for the foreseeable future. Their approach has been to work so closely with us via our weekly WIP and frequent dialogue that we are effectively one unit working towards a common goal. They have not only been able to deliver above and beyond our financial and campaign objectives; their client-centric focus and friendly staff have meant they have constantly exceeded all our expectations of a business partner.
Quote
"Ten out of ten - for service, results and the sheer pleasure of working with the Switched on Media team."
Find Out More
Feel free to contact us with any questions you have about our clients.
|
