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PPC - Pay Per Click

Pay per click (PPC) marketing – also known as paid search, sponsored links or search engine marketing – is the process of delivering a targeted advertisement to your customer through a search engine’s paid links. You are reaching the right audience, with the right message, at the right time and at the right price.

Why use PPC?

Pay per click (PPC) marketing is a direct and dynamic sales tool that delivers targeted customers to your site. We can match what your customers are searching for, keyword for keyword, and deliver them to your site when they are in the right psychological space to buy.

We have a “deep” approach with our partners, where we look at your business objectives, brand, operations, people and your offline marketing in depth before we produce the right search strategy for you.

Guided by your business objectives, we deliver careful media planning, tight cost controls, targeted creative copy in your PPC ads, daily testing and optimisation, and relevant reporting.

You're in control.

With PPC marketing, you have control of your:

Costs. We make sure your spend stays under budget, and you only pay for results, not every time your ad appears.
Relationships. We create a personal connection between you and your customer by matching the language in your ad to their keywords.
Reach. We can serve up your ads to search engines, broader content networks or targeted third party sites .
Rank. We make sure you have a high rank among the paid search ads by “bidding” effectively on keywords and making sure your site content meets Google’s quality score system.
Targeting. We mine potential consumers for you by drilling down to geographical region through search technologies such as geo-targeting.
Reporting. We summarise and report on your cost per click, cost per lead, cost per sale, conversion rate, click throughs, and returns on investment and media spend.

Switch on to 3 benefits.

Volume and value. We use PPC to deliver volume in traffic and transactions, and value in your return on investment.
Clear cost structure. We will provide an upfront cost for your PPC strategy. No increase in our fees if you increase your media spend. No hourly charges.
Care. We call our approach “high touch”. We take the time to show you how your investment in PPC marketing is performing. We meet and interact with you often. We keep the reporting simple and relevant.